Group Director of Brand, Marketing & Admissions
Salaris : $
Locatie: Gulf Region
As a member of the Executive Leadership Team, this role is responsible for overseeing the company’s global brand strategy, marketing initiatives, and enrollment growth. This role will ensure brand consistency, deepen market penetration, and enhance the company’s reputation across the USA, UAE, MENA, and China. By leveraging the "house of brands" framework, the Director will drive localized marketing strategies to increase enrollment, build strong stakeholder relationships, and position the organization as the premier international school provider in target markets. The role requires collaboration with the ELT, Heads of School, City Team Directors, the Director of Communications, and school-level Marketing, Admissions & Communications (MAC) Managers, as well as external partners such as local government departments and chambers of commerce. A key focus will be strengthening the performance of local school MAC Managers through coaching, mentoring, guidance, and support to upskill their capabilities and align their efforts with organizational goals.
Dit ga je doen
Gevraagd profiel
- Deep understanding of and alignment with the mission, vision, and values of our organization (what they are you will find out when we invite you for an interview)
- Bachelor’s degree in a related field; Master’s degree preferred.
- 10+ years of experience in brand management, marketing, or enrollment/admissions, with at least 5 years in a senior leadership role.
- Proven experience in global brand strategy, preferably in education or a related sector.
- Experience working in diverse cultural and geographic markets, particularly in the USA, The Gulf region, Northern Africa, or China.
- Demonstrated success in driving enrollment growth or market penetration in competitive environments.
- Experience in coaching, mentoring, or supervising teams.
- Strategic thinker with a deep understanding of brand architecture, particularly "house of brands" models.
- Exceptional leadership, interpersonal, communication, and presentation skills, with fluency in English; proficiency in Arabic or Mandarin is a plus.
- Strong analytical skills to interpret market data, enrollment trends, and competitive landscapes.
- Ability to navigate complex organizational structures and collaborate effectively with cross-functional teams.
- Cultural sensitivity and adaptability to work in global and localized contexts.
- Expertise in developing and delivering training or mentoring programs to upskill marketing and enrollment professionals.
- Willingness to travel internationally.
- Familiarity with the education sector, particularly international schools, is highly desirable.
- Ability to work in a matrix organization in a hybrid for-profit and not-for-profit environment.
Wat wij aanbieden
Eelkje van der Veer
Recruiter